South Africa Social Media Landscape Study 2018

Survey by World Wide Worx and Ornico

SM Study 2018

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Why I like Facebook

This morning I had to pay my fine like ASAP (Before they issue me the warrant) – Imagine standing in the traffic department queue for hours during my working hours 😦

So I decided to use the PayFine website. I wasn’t really convinced to pay via credit card. The website not professional looking at all, which is sad, however serves the purpose.

I needed the confidence and the confirmation, whether it was safe to use the portal payment option and whether people used it or not? Facebook, was the answer, and within 10 minutes I made the decision 🙂

Here’s some stats on Facebook:

  1. If Facebook were a country, it would be the third most populated in the world, ahead of the United States.
  2. If Facebook were a country, it would be the third most populated in the world, ahead of the United States. Only China &India are more populated.
  3. 500 BILLION. The number of minutes spent on Facebook per month.
  4. 500 BILLION. The number of minutes spent on Facebook per month. LAST YEAR, THAT NUMBER WAS A MEASLY 150 BILLION.
  5. The amount of content 25 BILLION. (web links, news stories, blog posts, notes, photos, etc.) shared each month on Facebook. THAT’S MORE THAN 6X LAST YEAR’S VOLUME.
  6. 500 BILLION. The number of peer influence impressions Americans generate per year via social media.
  7. 500 BILLION. The number of peer influence impressions Americans generate per year via social media. 62% of those impressions come from Facebook.
  8. 24 HOURS. The amount of video uploaded to YouTube every minute.
  9. 24 HOURS. The amount of video uploaded to YouTube every minute. THAT’S MORE THAN DOUBLE LAST YEAR’S VOLUME.
  10. 2 BILLION. The number of YouTube videos viewed per day.
  11. 2 BILLION. The number of YouTube videos viewed per day. THAT’S TWICE AS MANY AS LAST YEAR. 11
  12. 4 BILLION. The number of images hosted on Flickr.
  13. 4 BILLION. The number of images hosted on Flickr. THAT’S 13X MORE THAN THE LIBRARY OF CONGRESS.
  14. ONE-THIRD. The proportion of women aged 18-34 who check Facebook when they first wake up—even before going to the bathroom.
  15. NINETY-FIVE. The percentage of companies using LinkedIn to find and attract employees. 14
  16. NINETY-FIVE. The percentage of companies using LinkedIn to find and attract employees. 59% use Facebook and 42% use Twitter.
  17. 1 in 6. The number of marriages last year between people who met through social media. 15
  18. 1 in 6. The number of marriages last year between people who met through social media. THAT’S MORE THAN TWICE THE NUMBER OF PEOPLE WHO MET AT BARS, CLUBS, AND OTHER SOCIAL EVENTS COMBINED.
  19. 27 MILLION. The average number of “tweets” per day on Twitter. 16
  20. 27 MILLION. The average number of “tweets” per day on Twitter. THAT’S 8X LAST YEAR’S VOLUME.
  21. 7 HOURS. The time it took for LeBron James to amass his first 150,000 Twitter followers.
  22. 7 HOURS. The time it took for LeBron James to amass his first 150,000 Twitter followers. It took Bill Gates 8 hours to reach 100,000

See full presentation here.