Marketing in 4 Steps

The first step is to invent a thing worth making, a story worth telling, a contribution worth talking about.

The second step is to design and build it in a way that people will actually benefit from and care about.

The third one is the one everyone gets all excited about. This is the step where you tell the story to the right people in the right way.

The last step is so often overlooked: The part where you show up, regularly, consistently and generously, for years and years, to organize and lead and build confidence in the change you seek to make.

by Seth Godin

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Why I quit Facebook

Guest post by Zakiyya Cassimjee

A few weeks ago, a post appeared on my FB timeline from a friend about being productive without the app. So I decided to put this theory to the to the test and see whether it was true. With information coming at you in every direction ALL the time, I was start to feel a bit bombarded and overwhelmed and decided some spring cleaning was in order.

OCD

I used all my free time to ‘catch up’  and was  constantly checking what was happening and  when the notifications appeared , an OCD part of me needed to get rid of it and who’s birthday I have missed. Idleness was uncomfortable.

It has been 20 days since my last post and my last log on on 28 Jan 2016. ( feels like a rehab confession)  I did the obligatory polite birthday thank you.

I have learned a number of things :

  1. I am definitely  more productive and managed to complete the book list next to my bedside- this proves the theory
  2. I do not constantly check and log on – which was my addiction
  3. My battery life on my smartphone is 50% better since I have deleted the app. Again, the theory works
  4. My data lasts longer #winning
  5. I have used twitter more effectively for work and LinkedIn
  6. However I have noticed that LinkedIn is starting to turn into a Facebook as well.
  7. The content on social media sites are different by different brands and I do miss the event happenings on Facebook especially when it comes to my children and family outings.
  8. Some of my apps use Facebook to log in so I re-logged in. I have now deactivated my account.
  9. I do not miss the mindless updates from people that feel they constantly need to update their posts and need validation by a number of likes and comments
  10. The people that matter to me are still in contact with me and this for me was the biggest win
  11. There are still many ways to contact me
  12. y work and social life and safety have not evaporated. In fact the opposite has happened.
  13. I like not being accessible. It is liberating

Someone asked me how will I survive? I have and it feels great.

I am less distracted and less accessible; two things I took for granted and did not realize how important this was to me rather than instantly knowing everything happening. I choose when to be bothered. I have reached a point where I have decided to dedicate my time to me. All of me.

Phones have become personal assistants and I rely on mine a lot. For phone numbers and meeting reminders. I sleep with my phone by my side and it is the alarm that wakes me up. Never turned off.  .

My next point of call would be to start cutting out or decreasing all the channels ( Instagram as well as twitter ) but then that wouldn’t be clever in my line of work. Being part of a digital team, and having a keen interest in technology and what is going on, it is important to know.  However when will be key as I am now in control of the choice. I do not need a notification to know that I exist.

With all that being said, I am not  against Facebook. It has connected me with a lot of people and friends. I might occasionally log at some point later this year but right now it’s nowhere near the top of my list or important to me. Anymore.