Marketing in 4 Steps

The first step is to invent a thing worth making, a story worth telling, a contribution worth talking about. The second step is to design and build it in a way that people will actually benefit from and care about. The third one is the one everyone gets all excited about. This is the step […]

The Ultimate Social Media Strategy

This afternoon I read one of the best social media posts this year by Dave Duarte. He summarizes his thoughts with the following: “One of the fears that people have with all this online use is that Big Brother is watching us, but with all our millions of tiny cell-phone cameras, tweets and wikis, the […]