Marketing in 4 Steps

The first step is to invent a thing worth making, a story worth telling, a contribution worth talking about.

The second step is to design and build it in a way that people will actually benefit from and care about.

The third one is the one everyone gets all excited about. This is the step where you tell the story to the right people in the right way.

The last step is so often overlooked: The part where you show up, regularly, consistently and generously, for years and years, to organize and lead and build confidence in the change you seek to make.

by Seth Godin

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Fear

As I take on a part-time new venture this week. I will internalise the post by Seth Godin:

Waiting for the fear to subside

There are two problems with this strategy:

A. By the time the fear subsides, it will be too late. By the time you’re not afraid of what you were planning to start/say/do, someone else will have already done it, it will already be said or it will be irrelevant. The reason you’re afraid is that there’s leverage here, something might happen. Which is exactly the signal you’re looking for.

B. The fear certainly helps you do it better. The fear-less one might sleep better, but sleeping well doesn’t always lead to your best work. The fear can be your compass, it can set you on the right path and actually improve the quality of what you do.

Listen to your fear but don’t obey it.

Anger or Wonder

This morning I read a cool post by Seth Godin:

“Wonder and anger It’s hard to imagine two emotions more different from one another. And yet one can easily replace the other. A sense of wonder and grinding anger can’t co-exist. Great innovations, powerful interactions and real art are often produced by someone in a state of wonder. Looking around with stars in your eyes and amazement at the tools that are available to you can inspire generosity and creativity and connection. Anger, on the other hand, merely makes us smaller.”

What are you working on?

Seth Godin, in his blog asks?

“If someone asks you that, are you excited to tell them the answer?

I hope so. If not, you’re wasting away.

No matter what your job is, no matter where you work, there’s a way to create a project (on your own, on weekends if necessary), where the excitement is palpable, where something that might make a difference is right around the corner.

Hurry, go do that.”

True! I am not excited today 😦