Marketing in 4 Steps

The first step is to invent a thing worth making, a story worth telling, a contribution worth talking about. The second step is to design and build it in a way that people will actually benefit from and care about. The third one is the one everyone gets all excited about. This is the step […]

Good & Bad Marketing

Good marketing starts with a cause. Bad marketing starts with a goal. Good marketing drives loyalty. Bad marketing drives transactions. Good marketing promotes values. Bad marketing values promotions. Good marketing tells us exactly what a company really thinks. Bad maketing tells us what the company thinks they want us to think they think. Good marketing […]