Good marketing starts with a cause.
Bad marketing starts with a goal.
Good marketing drives loyalty.
Bad marketing drives transactions.
Good marketing promotes values.
Bad marketing values promotions.
Good marketing tells us exactly what a company really thinks.
Bad maketing tells us what the company thinks they want us to think they think.
Good marketing seduces.
Bad marketing targets.
Good marketing never mentions price.
Bad marketing always mentions price.
Good marketing uses the products to help tell a story.
Bad marketing tells stories about products.
Good marketing is about us.
Bad marketing is about them.
Bad marketing manipulates.
Good marketing inspires.
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