The Ultimate Social Media Strategy

This afternoon I read one of the best social media posts this year by Dave Duarte.

He summarizes his thoughts with the following:

“One of the fears that people have with all this online use is that Big Brother is watching us, but with all our millions of tiny cell-phone cameras, tweets and wikis, the bigger story is that we are now watching Big Brother.

With the explosion of information available online – much of it unreliable – we have become far more skeptical consumers.The true currency of the web today is Trust. And Trust is built over time be aligning what is said with what is done.

Ultimately, social media is not just a communications channel that can be managed and controlled. It is a not a set of technologies to be mastered, it is a cultural reality to be engaged with. It promises to expose the corrupt and reveal the extraordinary, and if nothing else it is to guaranteed to keep us on our toes. It is chaotic, unpredictable, and uncontrollable. So the best social media strategy, then, is not a strategy at all, it is to be purposeful, ethical, and transparent and let our communications and behaviours flow from that.”

Read his full blog post here!

Follow Dave on Twitter here!

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