Sportmen and Twitter

This morning was interesting, I read a tweet by Shane WarneRajasthan Royals IPL Cricket Captain:

He tweeted whether he should change his batting order. Discussing team strategy via Twitter? Is Shane Warne really interested in his followers comments? Is he reading every mention/comment/tweet. Is he even considering it? Or is he just being nice, showing that he cares…

It’s called digital engagement. Amazing how Social Media is evolving, not dying…

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