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On the 6th of April 2009, I emailed the CEO of Zappos, Tony Hsieh, about his excellent presentation at the Startup2Startup event. I followed it up with another email with regards to the Zappos Culture Book. In other words I wanted to see why Tony (Zappos) was on Oprah. 🙂

Sent on 7th April:

“Thanks alot Tony

Is it possible for a Zappos Culture Book? Would love to read it. Electronic one maybe?

Willing to pay for shipping?

Address: Khalil Aleker, 43 Doreen Road, Rylands, 7764, Cape Town, South Africa

Thanks so much,

Khalil Aleker”

Tony emailed me within 30 minutes or less:

“Thanks for your email! We’ll be sending out the culture book to
you right away and you should be receiving it within the next few

Also, if you’d like to learn more about how we manage our culture,
customer service, marketing, training, hiring, and business in
general, check out our new “Zappos Insights” subscription service:

There are a number of free videos if you click on the “Featured
FREE articles” in the left column. You can also see a list of
books we recommend reading by clicking on the “Suggested Reading”

Inside my Zappos Culture Book
Inside my Zappos Culture Book

Next time you’re in the Las Vegas area, be sure to stop by our
offices for a tour! Our headquarters are located right next to the
airport. Tours take about an hour and are available on any weekday
(we recommend Mondays through Thursdays when there are more people
in the office), and we have a free Zappos shuttle service that can
pick you up from the airport or your hotel and then drop you off
afterwards. To schedule a tour, just email Jerry Tidmore at:

Hope you enjoy the culture book, and please let me know if there’s
anything else I can do for you!

Tony Hsieh”

My Zappos Culture Book
My Zappos Culture Book

Yesterday I received my Zappos Culture Book. Now is that Customer Service or what? We all should put ALOT of ZAPPOS in our day…not a little. 🙂

To the Zappos CEO and the team… I have no words… I salute you and all the best.

Join the Conversation


  1. I emailed ceo at zappos dot com for my copy a few days ago (after reading dhbook) and received it today. 🙂

    So far, I am only a few pages in but I plan to read the entire 2009 Culture Book going from department to department. 🙂 As you described above, ordering and receiving the book was as simple as emailing and I received the book 2 days later (in true Zappos fashion).

    I received the 09 copy but may reach out to get a copy of 08 if it is as great as I expect it to be.

    Good post.

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