Internet Overtakes TV

TV vs Internet
TV vs Internet

Well it’s not surprising at all. Just read a report this morning according to Microsoft that Internet Consumption will outstrip Traditional TV in June 2010. Content and Communications Services (like email & social networking) represents 65% of all time spent online and Commerce represents the rest.

Surely this broadband revolution has led people to spend more time on the internet (home or work) than sitting in front of their TV’s. To me personally, over the past 18-24 months, have enjoyed the new applications, networks, internet start-ups,web service or even email (Gmail Labs).

Just this week  I have heard Facebook signing up their 200 Million subscriber. That’s massive! It’s all about access let alone speed of their connectivity. High School students now go online via their mobile phones. My cousin, age 9, received his cell phone last year.

Should we embrace it? Hell yes…

TV vs Internet Graph
TV vs Internet Graph

“The graph above shows that if current growth trends remain unchanged, Internet consumption could increase to 14.2 hours per week or 61.5 hours a month in 2010 against 11.5 hours for TV2. However, it also shows that as Internet penetration nears saturation, online consumption could see a marginal decline and this would lead to roughly equal TV and Internet hours of consumption by 20112 (11.5 hours per week for TV and 11.7 for the Internet). In this case, we would see the changeover from TV to the Internet as the most consumed form of media by the middle of 2011”

Email me for the full PDF report from Microsoft.


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1 Comment

  1. Despite living in a third world country South Africans have the passion for progress. With the advent of the upcoming 2010 FIFA world cup we’ve seen the various economic and digital sectors upping their reach and their usability indexes across a myriad of platforms. With eyes of innovation constantly scanning the horizon of success and possibility, they often return to relax on the pc or television. Internet usage in South Africa is sputtering to break through to a point where it is easily accessible to the masses, not just as a tool of work and entertainment, but also a huge leap forward to personal empowerment and growth. That aside, one needs a balance of recreation in life. Traditional TV may be losing rank but due to it’s passive approach, it affords users the luxury of brain anaesthetic 😉 Surfing, on the other hand, fills the gap of recreation as well as learning, with a more pro active approach.

    Like all avenues of technological advancements, one needs to responsibly embrace change that comes with it. Who knows, television might actually surprise us…when no one’s watching 😛

    Children need to be monitored around technology. My friends 8 year old has her own email address, and mails me daily!!! But in educating proper usage of technology, one can nurture the tech-curiosities instead of falling into societal stereotypes of why technology is bad for you.

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