In July this year, Ross Dawson launched the Social Media Strategy Framework. This provides guidance and a frame on how organizations can approach engaging with social media, following in the tradition of our highly popular frameworks such as Web 2.0 Framework, Future of the Media Lifecycle, and Influence Landscape.

The image and file above is of the updated Beta version 2 of the Social Media Strategy diagram – see here for a brief explanation. Click here to download the Beta version 1 diagram.

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